Understanding the Hispanic Market

In today’s consumer world, quality marketing must speak directly to the consumer.   Research shows that city-dwelling consumers are exposed to somewhere between 2,000 and 5,000 ads per day!  Needless to say, your marketing messages MUST stand out from the crowd if you expect to get even a small amount of audience attention.

The growing Hispanic market is no exception to this rule.

As a specialist in Translation and Transcreation Marketing, I know just how important it is to “rewrite” a message for a new target group.  Let’s face it - even a simple beer commercial includes subtle messages in everything from camera angles to punchlines.

If local, regional, or national companies expect to acquire new Hispanic customers, their message must be tailored for the cultural backgrounds of these groups.  But perhaps most importantly, companies must take great care to not deliver the WRONG message and inadvertently offend the targeted group.

This is a simple marketing truth:  You must know your audience before you attempt to speak their language.