How to Advertise

Every product will sell, but how do you sell it? Do you place an ad on your local newspaper? on television? maybe radio it’s cheaper, wait Craigslist allows free ad posting.  What about Google ads, or Yahoo wait is that the same thing.  Maybe I’ll send out a lot of letters, should I join the local Chamber of commerce and network; I’ll generate some leads and therefore not have to advertise.  Maybe I should start a Blog, or have my own MySpace, or Facebook………no facebook is not that popular.  Should I do voice broadcasts to a list of business owners, or home owners?  Maybe housewives, no they are not the decision makers the man makes all the money.  Wait but the man has to ask the wife……..hmmmm.  Ok  maybe I’ll buy cable ads they are cheaper, should I target the Hispanic Market? wait I don’t have anyone that speaks Spanish on my staff.  But if I advertise to the Hispanic Market I heard that those people don’t have a lot of money, yet on a magazine I read that Hispanics in the valley have 12 billion buying power.  Wait but not all Hispanics speak Spanish or are bilingual or make the same amount of money…….never mind it is too complicated.  What about making flyers on my computer and handing them out myself, or sending e-mails to everyone I know, Na I’m not that good with the computer.  Maybe I will reach out to the business incubator and see what they have to offer.  You know what maybe I’ll just get a job and save all this headache.

What do you think?  Does this happen to you as a business owner? do you know a business owner that is going through this? Probably!

Knowing how to market in today’s ever-changing economy is a challenge that takes more than just implementing what your competitor is doing.  You need a Marketer that understands and adapts to not only the changes of the economy, your industry or competitors but most importantly your individual business goals and objectives.  Marketing is more than placing ads, its research, research, research.  Most business owners think that Marketing and Advertising are the same thing and they are NOT.

As you continue to build your business consider hiring a Marketer that is innovative, one that adapts and welcomes change and market challenges………in other words HIRE ME!