Televison Advertising

Is it DEAD?….or do you just don’t know how to get the best return on investment?…..is it too expensive?….or do you just not know what you need, when you need it or how to negotiate it.  Is :30 enough, is it too long, who is the message for?…. I can go on and on and you’ll probably find yourself in the middle of needing answers to all this questions.

• Should you allow the salesman or woman tell you what you need to buy?
• Should you Advertise in the hottest reality show on TV?
• Should you buy overnight spots because they are only $5?
• Should you buy only ratings?
• Should you hire and Ad Agency?

 TV Advertising is a great vehicle, yet there is no right answer to any of these questions.  The truth is that, every single business has a different advertising need and at times does not know how to apply the medium (in this case TV) to their marketing mix.

Your business plan should ALWAYS include a detailed marketing and advertising plan.  Details of what type of ROI you are looking for, consult a professional for ever chapter or section of your business plan.  Make an investment in your business success.  Call me, you’ll be glad you did…..Your initial consultation don’t cost u a penny!